If you work with Facebook Ads or Google Ads campaigns, you've probably already encountered the problem of blocking. A manual ban from a moderator does not happen frequently and usually happens when you receive numerous complaints from users about your ads. However, arbitrageurs most often deal with automatic blocking by the platform, caused by the algorithms of these advertising services.
In traffic arbitrage, as in any complex activity, there are many variables, including those affecting bans. Let's look into the causes of bans on the most famous sites, and understand what they can presumably be caused by.
Imitation of user behavior or low trust of the account
Excessively fast logging into the Ads cabinet and launching ad campaigns can lead to account lockout. To avoid suspicion from the source, it's important to allow time for the page to "bounce" at each stage - after logging in, creating ads, and adding payment information.
While using the account, it is also necessary to imitate the actions of a normal user: collecting cookies by clicking on advertising links, authorizing on other sites using account credentials, browsing the news feed, giving likes, and so on.
Prolonged inactivity can also raise suspicion and lead to blocking. If you want to use the account for advertising after a long break from using it, you will need to "warm it up".
Payments or "suspense and nonpayments"
Financial management mistakes on advertising platforms often include suddenly raising advertising costs or setting initial budgets too high for new accounts. If an account has already run successful ad campaigns and has a certain level of credibility, the platform may ignore such changes. Otherwise, it is preferable to gradually increase the budget, approximately by 20-30%.
Another common reason for blocking accounts is related to failed attempts to debit the card. Billing fails because there is no money on the card. Don't forget to monitor your balance and replenish it in a timely manner. One or two random failed debits probably won't cause serious consequences, but if such incidents happen frequently, the platform may start withholding funds for future payments. Pay first, spend later.... This is especially true if your daily spending is over $70.
System bypasses or just anything
This is where it gets trickier, here are the main reasons why this can happen:
Cloaking - if Google has recognized your cloaking code.
Promoting topics that are banned. Nutra, gamble, crypto, etc.
Many complaints from users. A couple of complaints is enough for Google bots to do a full site check. If they find a reason, they will block the account.
The presence of suspicious code on your site can cause Google bots to quickly learn to recognize it. It is important that the landing page matches the content of the advertisement, eliminating the possibility of misleading the consumer.
If the landing page contains a signup form, it should include a privacy policy and consent to the processing of personal data.
The landing page should not have broken links, redirects to other sites or excessive banners and other elements that interfere with the user.
The use of domains that were previously linked to other Google accounts is unacceptable. It is worth adhering to the rule: one account - one domain.
The key factor is the originality of the content. Using creatives belonging to other people or those that have already been blocked on new accounts is likely to cause a reaction from the source, and even better uniqueness through bots does not always save. To prevent the platform from identifying the creative as previously used, you need to remove the metadata and introduce changes to the text, audio track, color scheme, and splash page.
If you catch a ban for bypassing system restrictions, you can say goodbye to your account; attempts to appeal will be futile due to the very low chance of unblocking and the likelihood of being banned again.
Automatization
There is a ban that comes when Google somehow identifies several different accounts as a single user. In this case, all accounts are blocked. This is precisely where the proxy may be the issue.
It is important that your service has a large pool of IP addresses, in this case the deversification will be sufficient for the source to not suspect you of multi-accounting.
To summarize, there are quite a few bans, at every stage of the account. Not always proxies can change the state of affairs and guarantee you a clean break or a positive decision on appeal.
But you should realize that a quality proxy service will indirectly save you from many bans, and in specific cases will help you bypass them.
If you are looking for a service where the support understands not only proxies, but also ebbs and flows from different sources, where the support is interested in your spends and ROI, then you definitely come to us.